Briefing
Highlight AFER Europe's savings rate, which in the long term (5 years), will be the most beneficial.

Solution
Using the concept of a tree, we created a campaign to show AFER Europe's reassuring side, heritage and solidly-established tradition.

Results
So Nice diffused the campaign through various media channels including web, TV, radio, newspapers and magazines, POP and bannering. The campaign is ongoing and results are pending.