Briefing
Increase brand awareness and sales.

Solution
Create a buzz campaign with a contest based on the theme of becoming an Artisane pizza taster for 980€. The promotion was supported by a media campaign: bannering, radio and POS.

Results
Created buzz and media coverage in daily newspapers and magazines, radio, and TV. The number of participants and site visits rose. During the promotional month, there were close to 85,000 site visits, 5,000 participants and 29,000 votes.