Briefing
Emphasise Fiat's ecological and economical side.

Solution
Create a site where car owners can compare the ecological and economical criteria of their car with those of Fiat.

Results
This new site replaced the fiat.be site for several days. There were more than 4,000 visits per day. Luxembourg has also taken up this initiative, followed by Germany. We also created a 5-second spot which was shown on TV.