Briefing
Sell ​​19 Fiat 500 Matt Black Limited Edition cars on the web.

Solution
Create a mini-site with a design and layout of the car in 3D. This campaign took place in two phases : 1. option to book one of 19 cars with a registration. A countdown showed the number remaining before the second phase. 2. the sale of 19 cars.

Results
In one month, there were more than 10,000 visits to the site and the sale of the 19 cars was only made available through the site. Created a database. Enhanced Fiat's image. Congratulations to the parent company in Italy.