Briefing
Promote tourism in Normandy to Belgians.

Solution
Create a mini-site contest based on the theme of the landing of 1944. The contest allowed people to "experience your own landing" by helicopter. This promotion was supported by a bannering campaign.

Results
The promotion lasted a month and resulted in 9,000 participants registering and nearly 28,000 visitors, led to an increase in visits to Normandy’s official website.